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商品編號： 9-585-014 出版日期： 1984/07/17 作者姓名： Quelch, John A. 商品類別： Marketing 商品規格： 27p 再版日期： 1997/04/16 地域： United States 產業： Airline industry 個案年度： 1983 - 1983
商品敘述：
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
涵蓋領域：
Advertising campaigns;Consumer marketing;International business
相關資料：
, (9-587-016), 16p, by John A. Quelch;, (9-886-518), 0p, by John A. Quelch
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